Startups often spend most their resources developing their products; By the time they realize they need to get more customers and try to ramp up their sales+marketing efforts, they’ve run out of money. Unfortunately I discovered it myself in my start-up. In addition I meet various start-ups as a mentor that face the same issue.
Of course I can recommend reading the book but Gabriel did a massive effort in writing an nice article with 78! take-aways from his book. A MUST read
What I like:
Do big, cheap, fun and original things
Be awesome to your customers
Prepare for failure
Create compelling social content
Personalize your messages
Don't rule out cold calling
Of course I also like the other 72 tips.